Job Description

Role Description

The Content Writer plays an important role in bringing LucyRx’s voice to life through clear, thoughtful, and well-crafted content. Reporting to the Director of Content & Creative, this role works across Marketing, Sales Enablement, Client Success, and Clinical Solutions to produce content that supports real business needs, from sales materials and thought leadership to client and member communications. This role requires strong critical thinking, a clear point of view, and the ability to use AI as a strategic thought partner to accelerate thinking, improve execution, and bring high-quality content to market faster.

Role and Responsibilities

• Content Development & Narrative Support
  • Develop clear, compelling content aligned with LucyRx’s positioning as a prescription care partner.
  • Translate complex concepts into simple, useful language for B2B, B2B2C, and consumer audiences.
  • Support content plans and messaging priorities established by Marketing leadership while helping bring ideas and execution forward.
  • Contribute ideas, identify opportunities, and help strengthen content through thoughtful execution.
  • Bring curiosity, judgment, and care to the work by asking clarifying questions, pressure-testing inputs, and improving drafts.
  • Ensure consistency in voice, tone, and positioning across all content.
• Sales Enablement & Business-Critical Content
  • Develop content for sales and client-facing materials, including one-pagers, presentations, and campaign assets, in partnership with the Sales Enablement Manager.
  • Collaborate with the Sales Enablement Manager to receive briefs and deliver polished, audience-right content on time.
  • Support messaging for key growth areas, including specialty, GLP-1, and women’s health.
• Thought Leadership & External Content
  • Write content across channels, including:
    • LinkedIn and other social media (executive and brand)
    • Website (pages, blogs, and articles)
    • Digital and email campaigns
    • Events and trade shows
  • Collaborate with leadership and subject matter experts to develop credible, differentiated perspectives.
  • Ensure content is grounded in real-world experience, data insights, behavioral science, and market dynamics.
• Cross-Functional Collaboration
  • Partner with Clinical, Sales, Client Success, and Operations to gather inputs and shape accurate, meaningful content.
  • Support creative projects from brief to delivery, coordinating with design partners as needed under direction from project leads.
  • Ask strong, clarifying questions to improve the quality of inputs and outputs.
  • Translate complex information into clear, audience-appropriate messaging.
  • Act as a connector across teams to ensure content reflects real-world use and understanding.
• Content Quality, Consistency & Standards
  • Apply and uphold LucyRx voice and messaging standards across all content.
  • Ensure clarity, accuracy, and consistency in terminology and positioning.
  • Adapt tone and messaging appropriately across audiences while maintaining a consistent brand voice.
  • Edit and refine content to improve structure, readability, and human impact.
  • Contribute to evolving and strengthening LucyRx’s voice as the company grows.
• AI-Enabled Content Development & Workflow Acceleration
  • Use AI as a strategic thought partner to accelerate research, shape ideas, and improve content quality.
  • Apply AI tools to streamline drafting, iteration, and content production without sacrificing clarity or accuracy.
  • Bring structure and discipline to AI-assisted workflows to improve speed to market and consistency.
  • Identify opportunities to scale content creation and reduce manual effort through repeatable, AI-supported approaches.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or related field (or equivalent experience).
• 5+ years of experience in healthcare content, writing, or communications roles across agency or in-house environments.
• Demonstrated experience creating content that supports sales, marketing, or client engagement.
• Strong ability to translate complex topics into clear, structured, and compelling content.
• Experience working cross-functionally with non-marketing stakeholders.
• Ability to manage multiple projects and priorities in a fast-paced environment and manage timelines and budgets.

Requirements

• Strategic thinker.
• Strong point of view.
• Exceptional writer.
• Disciplined in brand voice.
• Strong collaborator.
• Curious and analytical.
• Comfortable working in a fast-moving environment.
• AI-fluent and forward-thinking.
• Practical and outcome focused.

Preferences

• Experience in healthcare, insurance, PBM, or another regulated industry.
• Experience working in a growth-stage or high-change environment.
• Experience supporting employer, consultant, or B2B audiences.
• Experience with sales enablement or revenue-supporting content.
• Tuned into culture, trends, and technologies in marketing and beyond.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role; however, some standing, walking, bending, and reaching may be required. Regularly operates in an office or home office setting which involves utilizing a computer, mouse, keyboard, and occasionally operates other standard office equipment, such as printer, copier, phone. Travel may be required by either car or airplane, or a combination of multiple modes of transportation.

Salary

$60,490 - $70,890

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